One of the most common questions we get is ‘how to optimize my website for mobile search?’. More often than not, people are operating on a small screen or using their cell phones. What’s the best way to make sure they find what they need when they need it?
We had a client ask the same question, so we wanted to help her out. In this article, We’ll show you how to optimize your website for mobile search.
In order to be successful in optimizing your website for mobile search, you first need to know what a mobile user wants and needs. First of all, a mobile user is, in many ways, different from a PC user.
It’s not just the look and feel of your website’s content that will help them. It’s also the way your content presented out and the navigation. For example, you don’t want your mobile user to see all of your sidebars, or links to your menus all the time.
Now, what they’ll see is just a mobile browser looking for the content they need. So, what do you do? Here’s how you optimize your website for mobile search.
The content you offer in your sidebar should be geared towards the type of mobile browser you have. That means it should be optimized for a cellular browser. Don’t forget, cellular browsers are different from the typical PC browsers.
Make sure you incorporate the same functions as you do for the web browser you use for mobile browsers. If you were looking for the following information, then make sure you provide the same things. There are mobile browsers that require text to read like Pocket or Instapaper. So, make sure you have the right fonts and a lot of vibrant colors in your content. That way, when they get to the content they need, they can immediately know it.
However, not all mobile browsers need to be told what to do. They can figure out what you want them to do on their own.
Sometimes, the browser doesn’t even open up a new window for viewing the content, and it just pulls it right in, so it looks like they are browsing the content. That’s how mobile browsers work. When they go to any website and tap a search bar, they are actually trying to find the content they want to read.
So, once you know how mobile browsers can use the content to find what they need, it’s time to start thinking about how to make your site mobile friendly. For example, if you have subheadings or heading or page breaks in your content, you can use HTML code that only runs on a mobile browser. If you use Flash, the code will only run on mobile browsers.
If you want to be successful in optimizing your website for mobile search, you will need to understand what your mobile users are looking for.
We can help you optimize your website for mobile search, contact us today!