The Optimal Websites blog
Insights on web design, SEO, digital marketing and growing your business online, from the Optimal Websites team.
Accounting firm website design that wins clients: essential pages, trust signals, client data security and local SEO. Get ready before tax season starts.
WordPress vs Webflow for your business site: compare cost, ownership, SEO, ecommerce and lock-in, plus when Webflow wins. Get an honest recommendation.
Learn how to choose a domain name your customers remember: short, easy to spell, the right extension, trademark-safe and registered in your business’s name.
Contact page design that gets more calls and form fills: what to include, click to call, short forms, maps, hours and response times for small businesses.
Website migration SEO made simple: plan the move, map 301 redirects, use Search Console and protect your rankings when you change domain, host or platform.
Use this holiday ecommerce checklist to prep your store for Black Friday: speed, checkout, shipping cutoffs, sale pages and backups. Get a free quote today.
Learn what to put on an about us page so visitors trust you: company story, team page, proof and contact details, with examples for small businesses. Read on.
Social media vs website: compare ownership, search visibility, cost and lead capture to decide where your small business should invest first. Get a free quote.
A business email domain builds trust and protects deliverability. Learn how custom domain email works, how to set it up with SPF, DKIM and DMARC, and costs.
What professional Elementor website design includes: process, Elementor Pro features, speed, pricing and handoff. Know what to expect and get a free quote.
Learn how to calculate website ROI, track leads and sales in GA4, find your cost per lead and improve your website return on investment. Get a free quote.
Website down? Follow this step-by-step checklist to find the cause, fix common WordPress errors, contact your host and prevent the next outage. Get help fast.
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