SEO
Website Migration SEO: Keep Your Rankings When You Move
Website migration SEO made simple: plan the move, map 301 redirects, use Search Console and protect your rankings when you change domain, host or platform.
October 14, 2026
The Optimal Websites blog
Insights on web design, SEO & growth
Insights on web design, SEO, digital marketing and growing your business online, from the Optimal Websites team.
E-commerce
Holiday Ecommerce Checklist: Get Your Store Ready
Use this holiday ecommerce checklist to prep your store for Black Friday: speed, checkout, shipping cutoffs, sale pages and backups. Get a free quote today.
October 7, 2026
Web Design
About Us Page: What to Include So Visitors Trust You
Learn what to put on an about us page so visitors trust you: company story, team page, proof and contact details, with examples for small businesses. Read on.
October 1, 2026
Social Media Marketing
Social Media vs Website: Where Should You Invest First?
Social media vs website: compare ownership, search visibility, cost and lead capture to decide where your small business should invest first. Get a free quote.
September 23, 2026
Small Business Growth
Business Email Domain: Why Your Small Business Needs One
A business email domain builds trust and protects deliverability. Learn how custom domain email works, how to set it up with SPF, DKIM and DMARC, and costs.
September 15, 2026
WordPress & Elementor
Elementor Website Design: What to Expect From a Pro Build
What professional Elementor website design includes: process, Elementor Pro features, speed, pricing and handoff. Know what to expect and get a free quote.
September 10, 2026
Small Business Growth
Website ROI: How to Measure What Your Site Earns
Learn how to calculate website ROI, track leads and sales in GA4, find your cost per lead and improve your website return on investment. Get a free quote.
September 2, 2026
WordPress & Elementor
Website Down? What to Do When Your Business Site Crashes
Website down? Follow this step-by-step checklist to find the cause, fix common WordPress errors, contact your host and prevent the next outage. Get help fast.
August 25, 2026
Content Marketing
Topic Clusters: How to Plan a Blog That Ranks
Learn how topic clusters and pillar pages organize your blog, strengthen internal linking and help small business content rank. Step-by-step plan inside.
August 20, 2026
Lead Generation
Landing Page vs Homepage: Where Should Your Ads Send Traffic?
Landing page vs homepage: learn which converts ad traffic better, when a dedicated landing page pays off, and when your homepage is enough. Get a free quote.
August 12, 2026
Small Business Growth
Small Law Firm Marketing: Website, SEO and Reviews That Work
Small law firm marketing made practical: build a website that converts, win local search, earn ethical reviews and track every lead. Get a free quote today.
August 4, 2026
Web Design
Website Video: When It Helps and When It Hurts
Website video can build trust or slow your pages. Learn when background, explainer and testimonial videos help, and how to add them without hurting speed.
July 23, 2026
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