The Optimal Websites blog
Insights on web design, SEO, digital marketing and growing your business online, from the Optimal Websites team.
Practical ecommerce SEO tips for small stores: product page SEO, product schema, WooCommerce setup and faceted navigation. Get a free quote for your store.
Practical B2B lead generation ideas for contractors, engineers and service firms, rated by cost and effort, plus a 30-day starter plan. Get a free quote.
Learn how to improve website speed with 10 practical fixes for images, caching, hosting and Core Web Vitals. Get a faster WordPress site that converts.
Learn content marketing for small business: what it is, which content types work, a simple monthly plan, and how SEO fits in. Get a practical starting point.
Learn how to get more leads from your website with 12 practical small business fixes: clear offers, short forms, trust signals and speed. Get a free quote.
Learn how to drive traffic to your website with six proven channels, a cost and time comparison table, and a simple 30-day plan. Get a free quote today.
Social media video marketing made simple: platform specs for YouTube, Reels, TikTok and LinkedIn, plus a production checklist. Get more from every video.
Learn how to update old blog posts for SEO with a 7-step content refresh process and a clear refresh, merge or delete table. Get more from what you have.
Learn how to hire a blog writer: compare in-house, freelance, agency and AI-only options, see what drives cost, and use our checklist to choose well.
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